People in the world of business look at products and marketing a lot differently than the average consumer; they see it almost exclusively as some type of catch instead of an actual bargain. While you might look at a television commercial and think, “Wow, that’s a great restaurant deal,” people in marketing are thinking, “Yup, they get you by making people buy an overpriced drink.”
Once a person enters the business world and begins thinking about ways to attract new customers, it is almost impossible to go back to the way of everyday thinking. That’s why loyalty marketing is so popular around the world today.
What is Loyalty Marketing?
Now, you’re probably thinking, “How is loyalty marketing different?” Great question, because in some ways there really is not a difference at all when you compare it to the television commercial we just mentioned.
A restaurant that promotes a loyalty marketing campaign may offer a free cup of coffee with every meal or a kid’s discount on a certain day; it’s just another way to get you entering their doors. The only real difference is that loyalty marketing is completely honest; you know up front what the offer is and what you have to do in order to get the freebie.
Loyalty Marketing in Online Casinos
That is why most online casinos turn to loyalty marketing when they are building a solid client base; they want to appear as up-front and as honest as possible. Now, for the sake of full disclosure, there are many of them that run loyalty marketing campaigns that are outright scams as well, but so do restaurants and just about every other industry in the world today. I can recall a major airlines showing a commercial just the other day that said, “Our customers do not pay for extra baggage check-ins,” yet if you go to their website and book a ticket; it’s about $100 more than the other airline agencies.
Why Loyalty Marketing Works
So why is loyalty marketing such a great incentive for repeat purchases in online casinos? Even if the top levels of rewards are extremely hard to obtain, consumers have a lifetime to work towards meeting that eventual goal. That means those hardcore, deep-pocket high rollers can grab those incentives in a matter of weeks, while people like you and me can work towards them over a number of years. In either case, the customer is happy and they keep coming back for more…so the plan essentially works for everyone.
The big thing about the loyalty rewards program at Casino Titan or similar websites is that once you begin to move up in ranks, it makes little sense to go anywhere else. Consumers usually think, “Heck, I’ve spent nine months building towards the rewards here, it would be stupid to start over again at another casino.”
Even though that kind of logic is not always true, over 95% of online gamblers pick a legitimate gaming website and stay with it throughout the course of their lives. Of course, the internet is still fairly new in the grand scheme of things so people may change their minds about switching to a new casino…but if they do, it will be because a much more impressive loyalty marketing program is in place.
The Future of Loyalty Marketing
Take a good look at the world around you for a moment, because in ten years it will be so different that you probably won’t even recognize it. That doesn’t mean that your life will not be as enjoyable as it is today; instead, it will be powered by technology in ways that we probably can not even imagine.
Just with the invention of social networking and smartphones, for example, the world suddenly has instant access to breaking news and events that shape our lives. Loyalty marketing is already all over these means of communication as well, so there’s no telling how companies will try to convince you to purchase their products once business fully catches up with technology. I will not comment on whether the world will be a better or a worse place for it, but it will certainly be different.