LeoVegas migrates 12 casino software brands over to its proprietary platform.
A lot of people are working from home these days. For some companies, the transition has been difficult. For others, they continue to thrive. The heads of LeoVegas Casino actually found this to be a perfect time for some much needed in-house remodeling. The tasked their at-home employees with integrating 12 independent software brands into their proprietary platform. The move is projected to save the company $12 million per year.
LeoVegas is one of the UK’s most recognized online casino platforms. It’s not just famous for its widely marketed lion, but its seemingly endless plethora of games, made available by the company’s large-scale approach to licensing every virtual casino software studio under the sun.
It’s a great tactic for attracting players who appreciate variety, but also an expensive one, as each software licensing contract comes with an intermittent licensing fee. The migration of 12 casino studios onto its proprietary platform has eliminated 12 of those licensing fees – averaging $1 million per year each – from its annual budget.
How LeoVegas Migrated 12 Casino Software Brands
So, how do you convince 12 different software groups to let you integrate their games directly into your own platform, instead of paying them regular fees to offer those same games independently? Easy – by purchasing the software brands outright and pushing them all onto a single platform. That was the easy part.
LeoVegas acquired and took over the operation of 12 small, independent software brands. They grouped these collectively onto an IPS platform they called Rocket X. But this was still costing them far more money than it needed to. So, in the first three months of 2020, LeoVegas tasked its technical crew with migrating all of them directly into their proprietary platform. Rocket X is no more, and the budget has been cleared for $12 million in freed up cash.
LeoVegas CEO Commends Employees for a Job Well Done
None were more proud of the quick accomplishment made by LeoVegas Mobile’s programming staff than Group CEO, Gustaf Hagman. “This is a milestone for the entire Group, but above all for our technology organisation and all of our employees who work in the UK market,” he praised.
“I am incredibly impressed by how the migration was carried out in a short time and during a period and situation in which our people are working from home,” Hagman continued. “It shows that our culture of empowered and determined employees is a competitive advantage.”
The company head went on to describe the benefits LeoVegas can expect from the migration in the near and distant future. The transition will create an even more scalable product, creating new advantages and innovations I development to be shared among all of the group’s UK brands. He pointed to the company’s highly successful recommendation engine as a prime example.
Hagman is certain that their mobile casino customers will enjoy an improved experience overall; one that offers more games, more payment options, and a faster gaming engine for both browser-based and app-based game play.
“We have high aspirations for our brands in the UK,” Hagman enthused. “This migration is a great step for us in delivering according to our vision to be King of Casino in all our markets.”
